October 15


September 2020 Recap

By Mashav Shelef

This month was all about starting to work with a VA as a social media manager. 

My main challenge:

My physical issues got me to work much less than I wanted to. I had back, ankle, and sleep issues. I had to go to multiple doctors appointments and started taking physical therapy twice a week. Generally, I just felt moody and a bit depressed. Getting over the fact that I will not achieve everything I wanted to do this month took a while. And realizing that sometimes getting to better health takes its priority and there’s nothing else more important. I got just about half the amount of time I worked the month before.


The issues I had with the theme were solved at last. I spend quite some time finishing up with the basic website design. I worked on my front page, blog page, post page, and sidebar. Also, I created a contact page and an email list form – both functional and working. I tweaked the design a bit until I felt it was good enough to start marketing in all the social media channels.


Sadly, I didn’t have much time to write this month. I wrote the August Recap post, and I started to update posts from the old website. I re-published this post, eatyourbooks Review.

Virtual Assistant:

It took some effort, but I finally hired my first VA to the team. In the first part of the month, I was still interviewing, and when I decided on the person I want to hire, I sent her a contract to sign. When she accepted the offer, I started with the onboarding process. I’ve prepared a task board for her with tasks, priorities, and status to both follow up on the progress of things. I used Notion for all managing and lists creating. Clockify for keeping track of her hours and different projects, Lastpass gives access and share passwords to different platforms and channels. I decided to try Coschedule as a WordPress editorial calendar to schedule posts across the platforms.

The most important pointers of the onboarding process:

  • Keeping organized shared systems for tracking  information
  • Weekly meetings on skype
  • Keeping a daily summary with questions and issues
  • Starting slow and progressing little by little

Other things I did this month:

  1. Post planning: scheduling posts on an editorial calendar for the whole month to come with coSchedule.
  2. Categories and tags – got a system in place and a plugin to organize tags.
  3. Fixed an issue with the image optimizer Shortpixel that made the images look blurry.
  4. I posted some social media content on our new Instagram and Facebook page before the launch.
  5. Contact sheet and “join the email list” ready to use on the website.
  6. This month’s stats (no significant change from last month): 
    • 583 pageviews (slightly less than the month before)
    • 397 unique page views (stayed almost the same)
    • 118 sessions (a slight increase)
    • 65 users (a slight increase)

Goals that I didn’t reach this month:

  1. Send an email with a soft launch campaign to my subscribers.
  2. First product freebie to put on the website for lead generation

For next month:

Everything I didn’t finish this month plus:

  1. Re-publish the rest of the blog posts from the old blog
  2. Get to the point of posting every day on social media.
  3. Gain first followers to social media
  4. First video pin in Pinterest + IG
  5. Set up an automated email for new posts

Food Highlight of the month:

I got a chance to eat at the farm pop up of the restaurant Quince, together with my friend Taly. The best part of the event wasn’t the food but the time we were given to roam free in their farm and collect fresh veggies.

Mashav Shelef

I’m a trained chef, a food writer, a culinary traveler, a food explorer and a mom. My mission in life is to inspire and motivate people by helping them experience life through food.

Mashav Shelef

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